Tips To Maximize the Freshness of Your Content

f you want to put your blog on top of research the freshness of content is a factor not to be neglected. If you want to know how to boost the freshness of your content follow the guide!

This is the type of content is most impacted by the notion of freshness:

• Recent news: Whatever the topic, we always look for the most relevant information and the most recent news. This means that Google highlights the content is published more recently even if not from a reference site.
• Seasonal or biannual events: It may be election or Roland Garros events that occur on specified dates in advance. With Caffeine, when someone does a search for this type of event Google highlights the most recent pages.
• Ancient but relevant content: Some content types are still relevant despite out of their age. Cooking recipes or historical narratives, for example, keep their interest even if they were published long ago. But you should know that Google still takes into account the notion of freshness to these types of content.

how to optimize a website by publishing new content and improve its freshness.
Tip: Publish new pages
A blog that publishes a new page every day of the week will be better referenced a blog which is updated once a month. However, a high frequency of publication has its advantages and disadvantages. The main advantages are:

• Your content will be indexed more often: regularly and frequently updated content leads search engine robots to visit more often. If you publish a new page monthly robots will visit your site a few times a month, so if you post new content at least once a week they will visit your site several times a week or daily.
• You will increase your legitimacy: If you add new content regularly search engine robots will consider that your content is relevant and it will give you the authority in your field. Other elements that will help you become a benchmark are quality links that point to your site and social network signals.
• You will increase your traffic: All studies show that a large content update increases the attendance of a site.

The disadvantage of a high frequency of publication is that it is difficult to publish quality content consistently. However, if you publish on a weekly or monthly basis, it will be easier to publish high-quality content but traffic to your site will not be boosted.
If you apply the following tips to optimize a website becomes a matter of organization and scheduling:

• Invite other authors: Some websites publish daily high quality articles by using eexternal authors.
• Make a schedule of your publications: If you do not want to use other authors, it will motivate you to write your own articles. Establish a schedule for your upcoming publications; it will require you to work with regularity.
• Dig your head: To improve quality you need to enrich your publications new and original ideas. To optimize a website has its maximum take a day or two a week to look for original ideas for your publications.
• Write a series of articles: Choose a theme and write an article on this subject per day for a month. At the end of the month you will have achieved a true record.

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Search Engine Optimization: a New Approach to Internet Marketing

To many business owners, even those who spend most of their lives online, Search Engine Optimization (SEO) seems like a strange phrase. It can be a concept that they plan to have but have yet to implement. On the other hand, those who have a web presence as part of their business strategy know the effectiveness of SEO. The most successful ones are those who learned to outsource SEO, allowing them to focus on their core business while leaving their Internet presence to the experts.
The new economy and SEO

Before the Internet became an integral part of human life, all a business needed to do was get enough airtime and fight for choice spots on newspapers. Maybe a billboard or two would help, or even a special event to grab a customer's attention.
With the Internet's level of perception today, more and more businesses are finding it more important to maintain a presence in the web. Entire marketing and public relations plans call for Internet-based activities such as a website and a Facebook account.
When you want to be visible on the Internet, you are talking about the search engines, such as Google, Yahoo! and Microsoft's Bing. Nowadays, if a person needs to find something on the Internet, one of very first places they go to is a search engine.

Getting expert help

SEO outsourcing comes into this picture in the same way advertising companies did for traditional media such as television, radio, and newspapers. If you are going to use a tool, and none of your staff is knowledgeable or trained to use it, it is advisable to get help from the experts.
It can be anything from handicrafts to large-scale industrial manufacturing. You may mass produce toys or perfumes and sell it to the public. You could be good or even one of the best, in your field. What you need though, is a thorough knowledge of how search engines and Internet marketing works.

For instance, when people look for custom-made products over the Internet, when they type that in a search engine, will they find yours in the first page? Most web surfers do not want to spend hours looking through every single website and will go for the first ones they see. Besides, they think that if Google or Yahoo! put this website on top, it must be the most helpful.

When you outsource SEO, you put your Internet presence in the hands of people who know how this new approach works. An SEO outsourcing group with a proven track record can significantly increase the traffic to your website. With more people knowing who you are and what you do, you will see a significant rise in your sales. In addition, you do not have to train any of your staff to do it. This can allow you to focus your entire work force in doing what you do best, which is your business.

For more information visit this site 365outsource.com

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A Tweet for Dads Starting an Online Business in 2013

In the world of personal connections, it means that friends are able to keep in touch on an ongoing basis and truly keep up to date with what is happening in their lives. A Twitter comment is a brief entry that can portray feelings, recent events and news, all without the need to log on to a specific website as Twitter can contact you.

And it is the ease and speed of both using Twitter to post and to keep informed, that makes it an incredibly useful business tool.
How it works:

It is incredibly simple. Simply sign up! First and fore most, choose a user name, so your business name is the obvious way to go here. This means people can search you easily which is basically the idea regards business marketing. Then fill in your profile page. Again, regards a business, it is prudent to be as comprehensive as you can be. This is a huge marketplace for your business and you do not want to miss out by coming over all shy. You will be able to create your own Twitter home page and this is your show case moment. Brand it so that it matches your business - being instantly recognisable is how businesses grow - think of well known fast food chains and you have the concept. Now you are ready to tweet!

Use it and don't abuse it:

Now you have the facility to tweet, use it! This is instant messaging, so if you need to let people know something great about your business, do it! Make sure you keep people up to date, but don't make a nuisance of yourself. There is a fine line between information giving and stalking. What you don't want to do is turn your client base off.
And don't forget that you can follow people's tweets too! Show an interest, drop in with an occasional hello. Customer good will and regular business client's are how businesses survive so should never be under estimated.

There are 5 primary ways to make money using Twitter:

1) Promote your business to your followers

2) Promote affiliate products to your followers

3) The direct response approach (replying to messages)

4) Sell your tweets to advertisers. If your Twitter account has 20,000 followers, you can expect to get paid approximately $6 to $10 per tweet!

5) Buy cheap Twitter traffic using websites like Fiverr.com and AdRetweet.com

Adam Houghton has made it his life's mission to raise awareness of the great many opportunities out there that Dads from all walks of life can use to achieve a life of total time freedom. Visit http://www.moretimefordads.com to get a FREE copy of his latest eBook with valuable insights on how any hard working Dad can find more time to share with his family and re-connect with his passions and dreams.

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Online Dealings For Success

There are many ways through which online dealings can be used. With the help of the internet it is possible to have many types of benefits. People from all over the world are able to communicate and interact with each other through online modes. Many people are working online for earning money.
There are many sites on the internet which are providing opportunities for users so that they could work from home. Many types of projects are posted regularly on these sites. Through these sites anyone is able to apply for the desired jobs. With these jobs regular income could be earned from home.

Companies and businesses are providing offers for users so that they could apply online for getting the desired items. With the help of the internet many companies are showing items with prices for users. This is helpful in getting images and details before making decisions about any item.
Many people are using the internet as a source of information before making final decisions. Information about the desired products and services is obtained from the internet and then the user has the option to visit the outlets or use online modes for placing order.
There are social sites which are used by people on a regular basis. Friends and family members could remain in contact with the help of social sites. Advertisement is also done through the internet. Online dealings are increasing with time and these are proving to be successful for all the concerned parties.

Use of the internet is increasing with time and this is due to the fact that this is fast and cost effective mode of progressing. Instant results could be obtained in case of online dealings. Software items could be traded online and money could be sent through online modes.
Companies are also working through such employees who are on contract basis. These employees are given tasks which are to be completed in time. When the tasks are completed then the company releases the payment. Professionals related with different fields are available online and these could be contacted at any time.

With these professionals it is possible to get details as per requirements so that users can take the required actions. People from all over the world could communicate with each other and have images with videos as they are talking live to each other.

Cameras are available with microphones so that users can have an effective communication. In this manner online modes are helpful in all types of dealings which are resulting in success.

You can get many types of details and links so that you can take action from the following site for success and progress.

http://dealingsonnet.blogspot.com/

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What to Sell Online to Make Money

What to sell online to make money is a pretty common question I get asked when discussing online business opportunities with people wanting to leave the rat race and start building an alternative income solution working from the comfort of their home. The answer is easy to give, but most people find it rather difficult to grasp and implement. Here is the short version: first and foremost discover what a large number of people really want. Then create or source a product that specifically satisfies that demand. Finally package it in an attractive offer and bring it to the marketplace.

Unfortunately this process seems to be counterintuitive for many. Generally they come up with brilliant ideas for products they believe everyone would and should buy. They invest large amounts of time and money on what they believe rather than what people really want and keep on failing disastrously over and over again. They really are the quintessential impression of Einstein's definition of insanity, in his own words they "Keep on doing the same thing and expect different results".

So what should you sell online to make money? In my experience, rather than rediscover the wheel or rely on guesswork, the best approach is to find out what other online businesses are already successfully selling and do what they do if you have the time and resources to produce products of the same specifications and quality. Alternatively, just find the way to source the same product and market it in exactly the same way as those successful online businesses.

It may sound unethical, but it is exactly what everyone already does, especially when selling digital products online. Think information products as an example. How many eBooks on "how to lose weight" are there in the market already? Literally thousands; they may be slightly different from one another, but they all speak to the same huge crowd of hungry buyers.

The approach I usually recommend, especially to beginners with little online marketing knowledge and experience is, to buy into an already successful online franchise business based on digital training and information products to sell online and start making money. Everyone knows that knowledge is power and in today's world accessing relevant information, learning new and keeping previously acquired skills current is extremely important and in high demand.

Add a proven marketing system with outstanding products already sourced and ready to sell and you have a winner. Even better if the franchise business is based on a one time purchase figure and does not charge recurring fees. And what if the franchise reseller rights were also included and you could immediately become the "franchisor" rather than just be a franchisee? If you do not know what a "franchisor" is or does here is an excerpt from the Business Dictionary: "The franchisor gives the right to the franchisee to run the franchise, in return for an agreed-upon fee".

Then you would have not just a product, but a complete, proven and very attractive business opportunity to sell online to a huge crowd of buyers constantly looking for one. You would give them what they want, brilliantly solve their problem, become their hero and make lots of money in the process.

If You liked this article, You will Definitely Enjoy my Free Marketing Success Seminar, Packed With Knowledge That Would Normally Cost $1000's Of Dollars to Access! You can Realistically Take Your Internet Business to the Next Level with what You'll Learn from this Free Seminar. Watch it Immediately by Clicking on this Link: http://www.millionairemarketingmachines.com and Start Building a Profitable Future NOW!

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6 Ways Bloggers Make Money Online

Blogging has become an internet marketing necessity especially with businesses who use social media to connect with clients. For smaller online entrepreneurs, blogging can also be a good way to make money online. There are many opportunities out there for bloggers including:

\

1. Niche Sites - This type of site makes money online by intensely focusing on a particular product or service. One example of this kind of niche site is a review blog. Bloggers can highlight the assets of a particular product or service using a strong call-to-action to purchase through their partnership with that company. Niche sites typically don't have a lot of blog posts but the content is high quality, keyword rich and geared towards catching customers at the "about to buy" phase in the sales cycle.


2. PPC Advertising - Pay-per-Click (PPC) advertising is all around and can be a good source of income. Google AdSense (the most popular) or AdBrite PPC rely on getting a lot of clicks on advertisements placed throughout the blog site. Making money online with PPC can be difficult if you don't have a lot of traffic to your site as publishers are paid a certain amount of cents per click.


3. Affiliate Marketing While related to niche site blogging, affiliate marketing can apply to any site. Publishers who like a product or a products potential can sign up for that affiliate program and can place custom links, banners or ads on almost any site. They can place the affiliate link on their blog, in forums, in their email signatures... the more places, the better the chances. There are many affiliate marketing aggregators online including Clickbank, Commission Junction, Shareasale, just to make a few


4. Royalties There is an insatiable appetite for information products and it is for that reason many bloggers create their own products. They create a guide, a manual, and package it with graphics, affiliate links and then sell it. Customers purchase and securely download the product and the author collects royalties from the sale. The investment for this option is very time intensive but as authors, bloggers have more control over the products and can create multiple products over time which generate significant passive income.


5. Webinars - For those who have created a system, they can make money online by teaching people how to use their system. This can be a lucrative means on online income but it does require that there is demand for what you have to teach as well as a means of conveying the information. There can be upfront costs associated with software, online facilities, even advertising but if the customers demand it, webinars can be an excellent source of blogger income


6. Freelance Projects - There are plenty of projects from people who could care less about how it's done, they just want it done. Many bloggers make money online as freelance copywriters, site developers, social media professionals and because they get to work from home, they work inexpensively which makes them attractive to clients on a budget. Sites such as Elance, ODesk, Fiverr have many projects ready for the right candidate.

For bloggers who are focused on making money online the right mixture of perseverance, versatility, creativity and patience are necessary. Being able to generate multiple sources of income can help because success doesn't happen overnight despite slick promises. If you're a blogger who's ready, then roll up your sleeves and get to work.

D. Dixon is former rat-racer, lapsed Computer Engineer turned online business entrepreneur and social media blogger. For more information on how to make money online with blogging, check out the 69-page E-book called Bloggers Secret

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Do You Want to Know Why Blogging is so Popular?

If you haven't heard of blogging, you are probably living under a rock. There are many reasons why blogging is so popular these days, but the biggest reason is probably that blogging is so simple, and so accessible to everyone. Everybody wants to be heard - no matter who they are or what they think. We all have thoughts and opinions - and we are finally able to express those thoughts and opinions!

In the past, only people who understood the in's and out's of creating a website were able to get their thoughts, opinions, feelings, or interests in print. Now, anyone with access to a computer with an Internet connection can be set up and blogging in five minutes flat. If you don't have a computer in your home, you can visit your public library and blog. You can visit your friend's house and blog. You can go to an Internet café and blog. Students even blog from their computer classes during school hours! Everybody can blog, and that is why blogging is so popular today.

Blogging does not require a website. A domain name is not required. You do not need to know how to set up a webpage. All you need to know is how to type - and if you can even do that with two fingers - 'search and peck style' - you can blog. It really is that simple. If you want to set up a blog, just visit a site like Blogger at http://www.blogger.com and set up a free account. It takes less than five minutes.

The wide variety of uses of a blog is another reason why blogging is so popular. If you want to keep a personal journal, you can do so with a blog. If you want to set up a way to keep family members in touch, a blog provides the answer. If you need to keep employees up-to-date on projects or company news, again a blog can provide you with a very simple, very fast way to do it. Visit Blogger and surf around and take a look at the things that people blog about! Every topic that you can imagine is there!

Blogging has become what newsgroups used to be - only instead of being accessible only through a newsreader or email blogs are accessible with any web browser, on any computer system that has an Internet connection - no membership required, and no fees to pay - unless you choose a blogging service that is fee based.

People who were unknown and unheard yesterday have a huge following today. People are interested in other people's thoughts and opinions - and even in the day-to-day events in their lives. As a global society, blogs offer us yet another method for sharing and exchanging information - no matter what the topic is.

Individuals have even learned to make money with their blogs. You can sell ad space if your blog is popular. You can also sign up with some of the blog advertising networks to find advertisers. Google AdSense is a popular way to profit from blogs. Another option is to promote affiliate products and services that are related to the content of your blogs. Some people have even figured out how to earn a living with their blogs! Is it any wonder why blogging is so popular?

Jason frequently gives tips like this to the subscribers to his newsletter. Visit Adventures In Internet Marketing [http://www.AdventuresInIM.com] and subscribe to his newsletter today!

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Do You Know The 3 Key Ways to Blog to Promote Your Online Home Based Business?

Most People who Blog and Ping only use 1 Method to promote there online Home Based Business. Their are actually 3 Keys ways a Blog can help you promote your Online Home based Business for little or no cost to you. If you aren't using all 3 Methods then you are missing out on some huge marketing opportunities.

The 3 Methods are 

1. Blog and Ping
2. Article Distribution
3. Article Writing

It is highly recommended that you get a Separate Blog for Each of the above methods and possibly even a 4th Blog to Blog and Ping your other Blogs. There are many sources of free Blogs on the Internet. http://blogger.com is a very popular free blog service that also happens to be owned by Google. Another nice feature of Blogger is that they allow you to manage many Blogs from one account.

Method 1 - Blog and Ping

Blog and ping is probably the most popular way that people use Blogs to Market their online Business. Basically you create a Blog entry about your online web page then you Ping all the Blog Services and tell them you updated your Blog. This Method tends to get your Web Page and Blog Pages indexed faster by Google, Yahoo and MSN.

Method 2 - Article Distribution.

There are Many places on the Internet that have articles available that you can freely republish as long as you keep the resource Box, By Line and Copyright of the Author Unchanged. You simply find some articles related to your web page and then place them in your Blog. Of course you could write an Opening Paragraph introducing the Article or a closing paragraph summarizing the article. Make Sure that your Opening and/ or closing Paragraphs refer to your online Web Site. After you Update your Blog you Ping all the Blog Services as in step 1.

Method 3 - Article Writing

I firmly believe everyone has an Article or 2 in them. I am no Journalist far from it and I Write Articles. When I was in college I wrote 2 term papers the first one was for a mandatory Freshman English writing class that everyone had to take and the second one was my very last semester. I broke my leg Skiing the day before my last final and the teacher told me to write a term paper because she didn't want to create a special final just for me. So if I can write an article anyone can. If you need help writing that article here is a 'how to' article you can look at.
([http://www.ewguru.com/hbiz/articles/article-in-you.html])

Now that you wrote that article Publish it to your Blog and then Ping as in steps 1 and 2. Don't forget to include a Resource Box in your article. Lastly be sure to submit your article to the article Directories. ([http://www.ewguru.com/hbiz/article-submit.html])

Super User Tip.
Create a 4th Blog and make entries to it whenever you update any of the above 3 Blogs. Then Ping the Blog Server for some extra exposure. You may want to use a different Blog Server like Bloglines for this 4th Blog.

Mike Makler has been Marketing Online Since 2001. Subscribe to Mike's Newsletter here [http://www.ewguru.com/hbiz/list-sign-up.html]

Get some useful Free Downloads Here: [http://trafficninja.com],

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3 Blogging Daily Tips To Keep Content Fresh

Blogging daily can be a monotonous task even for the most creative and especially those who don't always develop divine inspiration.

One of the biggest struggles for blogging, especially if it done multiple times per week, definitely when it is done every day, is keeping your content fresh and up to date for all of your readers. The last thing that people want whenever they come to a blog is to see a retired old jalopy with cobwebs and dust sitting on it from days of stagnate and no new content.

The world is an instant electronic wonder, and digital news and information is taking over the media world, which is why blogs can gain power and influence, with regular updates and quality content.
To keep your content fresh on your blogging path, get a fresh, outside perspective from someone's opinion who you value and wont completely piss you off if they give you some criticism. It is important to gain a different perspective of your own work, especially something that you work on constantly. You love it, you hate it, you critique. Gaining a different prospective provides you with new angles, ideas and opportunities for innovation within yourself and on your blog. Plus it is always good to hear someone say that you are just doing such awesome stuff. Sweeeet.

Secondly, reach out for 20 to 30 minutes everyday and read/research/view/listen something new and outside of your normal sphere of relevance. Check out whats trending on Google, within the blogosphere, listen to new music, look at an art exhibit, watch some hilarious YouTube videos about cats doing the most obnoxiously cute things you've ever seen in your life. Get those synapses firing in your brain and they will find new and exciting ideas that will bubble to the surface. Plus blogging daily can be a grind and its important to find a balance between your creative and basically your mental sanity and the mental sanity of those around you.

Be stupid and make connections. Being stupid and making connections is going to help me keep content fresh while im blogging?? Sure is. Observing on the common, everyday things that happen in your everyday world and relating those things to the people around you is a crazy way to connect with people WHILE having an endless supply of stories and anecdotes developed on an everyday basis just while being your super awesome self. It doesn't always need to be super topical, just things that made you smile, frown, cry, giggle with your hand over your mouth, home alone scream, etc. Relate your reactions.

Hope these ideas work for you. Stay awesome.

Join the marketing revolution that is making people rich and taking taking them to the next level of earning online. People are talking about themselves and whatever the hell else they feel like talking about. Its changing lives. Strap up your boots and don't be wussy!!
http://www.90dayincomechallenges.com

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What Business Should I Start in 2013 and Beyond

There are several businesses you can start on the internet for little to no investment. You can do a lot of different things on the internet, selling advertising, selling products and other services. Whatever route you decide to use for making money online will depend a lot on your personality and the things you love to do.

Firstly, I am going to go through a few things you can do to make money on the internet and then at the end you can choose what direction you would like to take your business in.
Making Money by Advertising

A lot of the big corporations on the internet make money from advertising. These are companies you have heard of if you have ever been online; you probably use their services every day. Companies like Yahoo, Bing, Facebook, YouTube, Google all make the bulk of their sales from selling advertising. Now you don't have to be a big company to make sales from advertising. You can simply perform advertising by doing something called blogging and attracting a lot of visitors to your personal blog.

The reason advertisers pay these corporations a lot of money for advertising is because these companies know how to get lots of visitors to their websites on a daily basis. Now you don't have to be able to be able to drive millions of visitors to your site on a daily basis, if you can drive a few thousand visitors, that would be great. You want to do the same thing the big corporations are doing but you want to do it on a smaller scale.

The good news is that these companies will let you tap into their resources and profit with them. For example, Google has a program called ''the AdSense program'' where they connect you with advertisers who want to advertise on your blog and split the revenues with you. Google also owns YouTube, a video sharing site where you can post videos for free under any topic under the sun. You can use this site to make a video on your subject matter and direct the visitors on there back to your blog. you can also use article directories like EzineArticles to write compelling content and direct the people from there to your blog. So this is how easy it is for you to make money from selling advertising on a blog. If you don't want to partner with Google, you can contact website owners with information related to yours and offer to sell them advertising.

Find out how you can start a business for as little as $25 that will pay you 100% commissions http://www.PassiveProfitsToday.com

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The Differences Between Bloggers and Journalists

Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn't have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical.

From the angle of objectivity

Interestingly, the success of social media (which includes blogs) is based on successful relationships. Of course, Successful relationships can't exist without an emotional connection. This seems contradictory to objectivity. However, it is not actually impossible to affect a reader emotionally and still not surrender your objectivity as a writer. If you write your story effectively enough, you will succeed at touching your readers on a level that makes them feel something. Journalism should never be so objective that it totally loses its humanism. Otherwise, you may as well consider the writing a report rather than a story.

The right to write

Nowadays, you don't have to be an established journalist (or any other type of writer) to be able to write, publish and share your content. The idea that the public is willing to read what other people write no matter what they happen to do for a living is extremely widespread. People are much more accepting than they ever were before. Of course, there are many different levels of involvement with which "regular" people can become engaged. In fact, there are many times when a blog writer is more accepted and his work is taken seriously more readily than a journalist's writing. The blog writer is often regarded as one of the people and the readers can relate more easily to what he or she is writing, thinking and feeling.

Acquiring the cutting edge

In all writing (blogging and journalism), you would never want to write about old news. If you do that, people won't have any interest in reading your content because it doesn't interest them anymore. However, bloggers and journalists both need to grab the story before anyone else has a chance to get there. When it comes to the structure of your writing, you need to answer a series of questions on any given topic. You need to answer what, where, who, how and why. If you can cover all of those on a cutting edge topic, you will succeed at getting your readers to read what you are publishing. Of course, in your great effort to get there more quickly than someone else, you also need to make sure that your content is accurate and precise. Fact checking must be a part of what you are doing.

Different types of writing

There is no question that blog content and journalistic content are not exactly the same thing. However, that doesn't mean that they don't both possess their own form of integrity. For one, bloggers are able to accomplish a great deal (research, writing, etc) from the comfort of their own desk whereas journalists need to be physically in the middle of whatever they are writing about. That is just the nature of what they do and the extent to which they need to be taken seriously.

Blogging that leads to journalism

There are many people who believe that blogging is a stepping stone to journalism. There is possibly something to that theory, however, it is not always the case. If someone has never written before and he or she gets started by writing blogs, the skills that are needed to be a professional journalist can be acquired that way. However, blog writing and journalistic writing are definitely not one and the same. Being a journalist and the approach to writing at times requires a very different skill set.

Conclusion

Bloggers and journalists each hold a tremendous amount of value and their contributions are vast. Of course, they are not interchangeable and it is important to be able to take what you can from each and apply it to your content in an appropriate way that will help to improve the content that you are sharing with your readers.

We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let's have coffee.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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Why Advertising On Your Blog Doesn't Work

Blogging is a great exercise in creativity. It gives you the platform to express your opinion about something you're passionate about or at least interested in. When your excitement about the topic comes through, the blog post is compelling to readers who share that interest.

What is not interesting to readers is advertisements disguised as blog articles. We are regularly inundated with advertisements and I don't know of many people who are actively looking for places to read more advertisements. So I try to keep promotional material to the barest minimum in my personal blog. In the cases when I do want to promote a product or service, or even a movie or book I am interested in, I try to follow this rule: express an opinion.

What You Think Is Interesting To Others

What you and I think about something, even if it isn't a popular or accurate idea, is more interesting than a bland invitation to buy or use a product. When I try to sell a reader on the merits of a product I believe in, I'm not going to make a connection with the reader as well as if I write about my take on it and my opinion about it. In my experience readers don't enjoy being lecturer to. So if I'm passionate about something such as "Journaling As A Spiritual Practice" I pay attention to the tone I use in my article so that I don't come across as a know-it-all or an advertiser. I try to find what it is that I enjoy about journaling and write about that.

Expressing your opinion is more effective than writing an advertisement. 

In the world of movie making, word-of-mouth is as good as gold, because movie makers know that you and I are more likely to go see a movie (even if we previously decided against it) when someone we know expresses a positive opinion about it. We're far more influential than advertisements when we express our opinion.

Ideally the focus of your blog should be obvious to visitors. You might have a passion for technology and as an early adopter of every new gadget you might write about your joys and disappointments. Or you might be fascinated in gardening and write about how you help your orchids survive (I'd need to read that blog for sure). Having too wide a focus can make it difficult for your blog to be noticed by the people who share your interest. (I use my blog to demonstrate how to create blogs, and to share my opinions, and, and, I confess, there is too much going on here.) On the other hand, being excited and authentic about your writing is the key to success, so if you're excited about a lot of things, write about them.

It's all about you and what you think and no one has to read it if they don't want to. So write about what you think and don't copy and paste content from other places on the web. I feel passionate about that, and probably come across like a know-it-all. Ah well, rules are for breaking, no?

http://www.edblogword.blogspot.com

Edward Viljoen is co-author (with Chris Michaels) of Spirit is Calling, The Prosperous Life Journal, and Practice the Presence, interactive journals available from Stepping Stones Bookstore. He is co-author (with Joyce Duffala) of Seeing Good At Work also available at http://steppingstonesbookstore.org/

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16 Ways to Drive Traffic to Your Blog

You've got your blog set up and you've started posting pithy, useful information that your niche market would benefit from and enjoy. Days go by, you keep publishing, but no one comments and your traffic stats are barely registering. What do you do?

Like any website you own, you must do some blog promotion to start driving traffic to your site. Here are 16 steps, in no particular order of importance, that you can start doing now to get traffic moving to your blog.

1. Set up an email subscription form on your blog and invite everyone in your network to subscribe: family, friends, colleagues, clients, associates.

2. Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search engine.

3. Read and comment on other blogs that are in your target niche. Don't write things like "nice blog" or "great post." Write intelligent, useful comments with a link to your blog.

4. Use Ping-0-matic to ping blog directories. Do this every time you publish.

5. Submit your blog to traditional search engines.

6. Submit your blog to blog directories.

Tip: Create a form to track your submissions; this can take several hours when you first start so schedule an hour a day for submitting or hire a VA to do it for you.

7. Add a link to your blog in your email signature file.

8. Put a link to your blog on every page of your website.

9. If you publish a newsletter, make sure you have a link to your blog in every issue.

10. Include a link to your blog as a standard part of all outgoing correspondence such as autoresponder sequences, sales letters, reports, white papers, etc.

11. Print your blog URL on your business cards, brochures and flyers.

12. Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary, or some may consider its meaning as Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication. These RSS documents (also known as 'feeds') may be read using aggregators (news readers). RSS feeds may show headlines only or both headlines and summaries.

13. Post often to keep attracting your subscribers to come back and refer you to others in their networks; include links to other blogs, articles and websites in your posts

14. Use Trackback links when you quote or refer to other blog posts. What is TrackBack? Essentially what this does is send a message from one server to another server letting it know you have posted a reference to their post. The beauty is that a link to your blog is now included on their site.

15. Write articles to post around the web in article directories. Include a link to your blog in the author info box (See example in our signature below).

16. Make a commitment to blog everyday. 10 minutes a day can help increase your traffic as new content attracts search engine spiders. Put it on your calendar as a task every day at the same time.

Tip: Use a hit counter to track your visitor stats: how many unique visitors, how many page views, average length of visit.

And now I would like to invite you to claim your free instant access to my 5-part video course to learn more about how to get the best out of your blog. Visit http://masterbusinessblogging.com

From Denise Wakeman, Founder of The Blog Squad and Online Marketing Advisor.

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Blog SEO - For A Rank Beginner

You've optimized your website why not your blog.

Picture it this way.

Each new post to your blog is fresh and new. I know you know this - search engines like fresh content.

I call it feeding the spider.

In this case the food is the new fresh content. What's more appealing fresh fish or fish that's been lying around for a while? See my point? Fresh fish is always better, who'd stick around smelly old fish anyway?

The same with search engines, they like fresh content that's updated often.

Even you return to a blog because of the new fresh content.Update your content often.The search engines like the fresh new content.

So, put a keyword or keyphrase in the title of each post and a few scattered out through your post and you now have optimized your content.

The search engines will love you for it!

Internal linking plays a part too. I've done this myself and the results are the search engine spider crawls my site everyday.

This is a tip that is so simple and cost you nothing but more free traffic to your site.

Wayne Hurlbert from Blog Business World says,

"Blogs are optimized using the same techniques as static websites. Keep in mind that a blog is simply another website. What works in the search engines for other sites will also work for optimizing a blog".

Great piece of advice.

The reward for the fresh content (food for the spider), the search engine spider will frequent your site more often.

Now don't forget to link to your main site with your rich keyword or keyword phrase. Many new bloggers just starting out forget to do this.

If your site is theme based, your blog page or the many pages you have on your blog can boost your PR (page rank), so by starting to blog it will benefit you in the way of more FREE traffic.

I've only scratched the surface on blog seo but you can see it is another strategy in marketing you can't afford to neglect.

Believe me, everybody and his brother are talking about blog seo. The reason why? It WORKS!

To your blogging success,

Cindy Warner owner of Christian Book Outlet writes about practical tips that work and how to get FREE traffic to your site without spending an arm and a leg.

Main site: http://www.christianbookoutlet.spreadtheword.com
Blog: http://onlinechristianbusiness.blogsome.com

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Why Pinging is Good for Your Blog and Your Business!

First of all, if you have a blog then you should ping it. Now you are wondering, what is pinging? Pinging is a way to let other users and other blog tracking sites know that you have updated your blog. You should ping your blog every time you write new content and update your blog. This way others know immediately that your blog has been updated.

Now why is this good for your business?

Pinging lets people know you have updated so they will come back to your site. This allows you to build blog traffic. Your blog is connected to your business or is your business (in my case and many others) and helps to build traffic. Since pinging alerts the major blog tracking sites it then helps search engines crawl and reindex your new content much quicker. This also helps your search engine positioning which is even better for your business. It is better for your business because it brings new potential customers to your website via targeted traffic.

To ping your blog every time you update your blog, I suggest using Pingomatic.com or pingat.com since these two blog pinging tools are free. Don't pay for pinging software since these tools are truly free and work just as well. You are now on your way to blogging success!

Copyright 2005 –All Rights Reserved

About The Author: Amanda Compton is a work at home mom to 2 little boys. She owns and publishes an informative Home Business Resource site for Work at Home Moms. Go to http://www.HomeJobsForMoms.biz for daily tips, help, and support for Work at Home Moms to achieve Internet Home Business Success!

Feel free to re-print this article provided that all hyperlinks and author biography are kept as-is.

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Business Blogs, Does Your Company Need One?

I'm often asked by clients and prospects whether or not their business should blog. While there is no universal answer, there are guidelines to consider. In general, blogs make more sense for business-to-consumer companies. But whether or not you are a B2C company, you should evaluate a number of factors including your brand equity, your target audience, and your internal resources to reach a decision regarding your blogging commitment.

If your company is associated with a well-known consumer brand, you might be surprised to learn you are probably already the subject of a blog or certainly mentioned in blog postings for various reasons. Searching the blogosphere for mentions of your brand is your first step in evaluating the corporate blog imperative. If consumers are posting comments about your brand, products, or customer service, you need to join the conversation. Ideally, you would launch a brand or product blog to give customers a sounding board. Remember, it is not your job to set customers straight with a corporate blog. Rather, it is your job to listen and learn!

Take a cue from your target audience. Consumers often depend upon word-of-mouth referrals from friends in their selection of products and service. If your target customers are likely to share their experiences with your product, a business blog can provide a credible platform for communication. How well does your company field customer service complaints? If you are unsure, a disgruntled blogger who considers your company unresponsive might tarnish your brand online. Consider also, if your prospects are likely to seek information about your products from a Search Engine. By maintaining active blog content, you will actually increase your page rank with Search Engines. For an example of a blog that maximizes brand and the consumer experience visit Weber Nation.

Ultimately, the decision to launch a business blog depends upon your ability to commit internal resources. Technology is a low-barrier to entry in this instance. While you can install software and host your own blog, you can also easily use a low-cost hosted service with no technology commitment. You will need a staff member dedicated to the task of blogging on a regular basis, daily postings are preferred. As such, you need someone who is capable in representing your brand and products in a glib manner. The same person must be a good listener with the ability to engage both your brand champions and your brand detractors. Finally, your company blogger must have the ear of management to share consumer-generated comments, complaints, or issues with executives as required.

Before you begin the business blog evaluation task, eStrategyOne recommends you seek help from an experienced business blogging consultant. For more information on business blogging, download the free "eStrategyOne Business Blogging Primer," and read "10 Steps to Marketing with Business Weblogs," available from the eStrategyOne website or weblog.

Rich Ottum is General Manager of eStrategyOne Online Marketing Solutions, and author of the award-winning business blog, "The eStrategyOne Buzz." eStrategyOne conceives and executes online marketing solutions to increase website performance and profitability. Services include E-Business and E-commerce Strategy, Business Blog Consulting, Online Advertising and Promotion, Website Analysis and Optimization.

Weblog: [http://estrategyone.blogs.com]

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Bloggedy Blog Blawg

"Do you Blog?"

This seems to be the new question that is popping up in business and social circles around town, across the country and throughout the world. A year ago almost nobody, except those who were really hip, had heard of blogs, and now they are one of the hottest topics on the internet.

What is a blog? A blog is a reverse-chronological log that is hosted on the web, or also called a weblog (blog for short). It can be either formal presentation or a random connection of thoughts. It can have posts from one author or many. There can be open commenting from the general public, or strictly just snippets from the blog's owner. Individuals, companies and political pendants now have blogs, as they are a very easy tool with which to communicate to a wide audience via the web.

Before the 2004 presidential campaign I had never heard of blogs (I guess I am admitting that I am just not terribly hip). During the campaign both Republican and Democrat supporters began to break news (and some fake or fabricated news) on blogs. A lot of information on the Swift Boat Veterans issue and the CBS Memogate stories were put into the public domain, not by the established news media, but rather by the bloggers. For better or worse, these blogs on both sides of the political isle were widely read and they themselves were one of the big stories of the 2004 election.

Following the November elections, the term blog (or is it "blawg"?) has started to become a household term. I would regularly hear people talking about friends who were "blogging" their vacation, or corporate CEO's who interacted daily with customers via the "company blog". In March I attended a marketing seminar on blogging. At the start of the program they surveyed the audience about blogs, and most participants, like myself, had never read or written a blog.

That was when I decided I wanted to figure out why someone would blog in the first place. Since I am a frustrated want to-be writer, I decided to give blogging a try. I am releasing my first book this summer, Some Assembly Required: How to Make, Grow and Keep Your Business Relationships, and decided that if nothing else, a blog was a good way to help search engines, like Yahoo! and Google, find my website. With this in mind, I decide to make the topic of my book, networking and business development, the theme of my blog.

Thus Some Assembly Required - The Business Development / Networking Blog was born in March of 2005.

Since my book was not due out for another four months, and because the blog was just and experiment, I decided to keep it a secret. I wasn't looking for any publicity, nor did I care if anyone read my posts. This was just an exercise in regularly writing articles on a topic that I know something about. The benefit was that linking my articles to my book's website, it quickly succeeded in the goal of helping the search engines find the book's main page.

But then it got interesting. The more I researched how the blogosphere operated (blogosphere being the cyber world of those who blog), the more I realized that there is a whole blogging community. I discovered that one of the things bloggers do is to create links from their page to the pages of other blogs that they respect and read. I had uncovered many other business, marketing and sales oriented blogs that I began visiting, and linked to these pages from my blog. I also installed a piece of software counted how many people visited my blog. At first there was just one per day, and that was me. But then I started noticing the count was rising. Through my participation in the blogosphere, people were finding my blog and reading my posts. A couple of bloggers would quote my posts and link to my page. I started to receive emails from people who praised my work and then people I did not know began to pre-order my book.

Now there are regular readers of my blog. I was at a cocktail party recently and was introduced to a local entrepreneur who, upon hearing my name, stated; "Oh, I read your blog!". Wow. I will admit, that was a very flattering.

Like the fax machine, cell phone, home computers and the internet, blogs are not a fad. The future is here and it involves blogging.

Thom Singer is the author of "Some Assembly Required: How to Make, Keep and Grow Your Business Relationship" (New Year Publishing 2005), available at http://www.thomsinger.com He can be reached at thom@thomsinger.com and you can find his blog at http://www.thomsinger.blogspot.com

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