You've got your blog set up and you've started posting pithy, useful
information that your niche market would benefit from and enjoy. Days go
by, you keep publishing, but no one comments and your traffic stats are
barely registering. What do you do?
Like any website you own, you must do some blog promotion to start
driving traffic to your site. Here are 16 steps, in no particular order
of importance, that you can start doing now to get traffic moving to
your blog.
1. Set up an email subscription form on your blog and invite everyone in
your network to subscribe: family, friends, colleagues, clients,
associates.
2. Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search engine.
3. Read and comment on other blogs that are in your target niche. Don't
write things like "nice blog" or "great post." Write intelligent, useful
comments with a link to your blog.
4. Use Ping-0-matic to ping blog directories. Do this every time you publish.
5. Submit your blog to traditional search engines.
6. Submit your blog to blog directories.
Tip: Create a form to track your submissions; this can take several
hours when you first start so schedule an hour a day for submitting or
hire a VA to do it for you.
7. Add a link to your blog in your email signature file.
8. Put a link to your blog on every page of your website.
9. If you publish a newsletter, make sure you have a link to your blog in every issue.
10. Include a link to your blog as a standard part of all outgoing
correspondence such as autoresponder sequences, sales letters, reports,
white papers, etc.
11. Print your blog URL on your business cards, brochures and flyers.
12. Make sure you have an RSS feed URL that people can subscribe to. The
acronym RSS means Rich Site Summary, or some may consider its meaning
as Really Simple Syndication. It is a document type that lists updates
of websites or blogs available for syndication. These RSS documents
(also known as 'feeds') may be read using aggregators (news readers).
RSS feeds may show headlines only or both headlines and summaries.
13. Post often to keep attracting your subscribers to come back and
refer you to others in their networks; include links to other blogs,
articles and websites in your posts
14. Use Trackback links when you quote or refer to other blog posts.
What is TrackBack? Essentially what this does is send a message from one
server to another server letting it know you have posted a reference to
their post. The beauty is that a link to your blog is now included on
their site.
15. Write articles to post around the web in article directories.
Include a link to your blog in the author info box (See example in our
signature below).
16. Make a commitment to blog everyday. 10 minutes a day can help
increase your traffic as new content attracts search engine spiders. Put
it on your calendar as a task every day at the same time.
Tip: Use a hit counter to track your visitor stats: how many unique visitors, how many page views, average length of visit.
And now I would like to invite you to claim your free instant access to
my 5-part video course to learn more about how to get the best out of
your blog. Visit http://masterbusinessblogging.com
From Denise Wakeman, Founder of The Blog Squad and Online Marketing Advisor.
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