Internet Marketing With Blogs - Part 1

Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Corporates are using blogs to build branding and to communicate with their community.

Blogs have a number of advantages that make them excellent tools for communication. They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can't write or hate to write, you can start an audio or video blog. The possibilities are endless.

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.

They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market's demands.

Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company. Your blog can be your selling point and help your prospects opt for you and your services over those of others.

Whether you're an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests - there is immense potential in using blogs to promote your business.

In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle.

Priya Florence Shah is a former journalist, editor and online publisher and content marketing consultant. She runs a business blog consulting firm that offers blogging services to help you brand yourself and your business online.

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Internet Marketing With Blogs - Part 2

In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing.

In this article I outline some tips on using your blog as a good vehicle for your marketing communications.

Tip # 1: Choose The Topic Of Your Blog Well

Make sure you are targeting the right audience for your products. You might love golf, but you can't use it to sell your products unless they're meant for golfers.

You generally wouldn't write about something like golf on a marketing blog, unless you're using it as a metaphor.

Pick the topic that will attract the right audience - people who are looking for your products, but more importantly, people who are willing to actually spend money on them.

If you're not an expert on your topic, but are learning about it, blog about your learning process. There's no shame in being a learner, in admitting that you don't know everything.

In fact your journey could even teach others who are learning and help them relate to your experiences. Products you recommend would then be easy to sell to this group because you've established the emotional connection that makes selling easier.

Tip #2: Spend Some Time Learning The Basics Of Blogging

You need to learn how to use your blogging software, and which blog engine or service will give you the results you need. Decide how much time you want to spend on your blog.

Hire a blogging coach or buy a blogging tutorial. Spend some time learning about trackbacks, pingpacks, keywords and how to use them, linking, blogging etiquette.

When you know how to use the tools that are available to you, it becomes that much easier to focus on your goals and save time in the actual process of blogging.

Tip # 3: Don't Sell On Your Blog

When you start writing a blog, forget about selling. Too many people use their blog like a sales letter. Those people just don't "get it." That's not what a blog is about at all.

Blogs are about communicating - connecting with your audience. Use your blog to build relationships with your audience. State your opinions whether they are popular or not. Politically-correct or not.

A while ago I wrote an article on this titled "It's a Blog, Not a Sales Letter" in which I recommend using your blog for branding yourself, building your reputation and communicating with your audience - and not just for making a sale.

As marketers we aim to sell. But when you blog, you have to forget about selling and focus on sharing.

That doesn't mean you give away all your secrets on your blog. But it does mean that you should not use your blog for in-your-face marketing.

Your readers will be very put off if all they read on your blog is one sales pitch after another. People are not stupid. They know when they're being sold.

The most unobtrusive way to sell is to write reviews about products and link to them, mention products in passing, write articles or tips and recommend products (yours or other people's) and services on your blog.

Part 3 of this article series discusses more tips on using your blog to market your products and services online.

Priya Shah is a former journalist, editor and online publisher, website promotion and SEO copywriting consultant. She runs a content marketing agency that offers optimized content creation and syndication services.

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Internet Marketing With Blogs - Part 3

In earlier articles in this series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.

This article continues with more tips on using your blog to brand yourself and boost your reputation online.

• Use Your Blog To Inform, Share and Entertain

The reasons why they read your blog is because they want three things.

1. They want information

2. They want to be entertained

3. They want to get to know you better

The reason why blogs are so popular with internet users is because they allow us to combine all these possibilities in a single medium.

Use your personality, opinions, expressions as a way of drawing readers to your content, and create good information to keep them coming back.

Multimedia blogs are especially good for this purpose - because they entertain and that adds a viral component to your marketing.

Remember to always be yourself. Don't put on a fake persona. If you hire someone to blog for you be upfront about it.

• Become A Source Of News In Your Industry

Blogging culture thrives on linking to others blogs or news sources.

If you want to be part of that culture, benefit from it and grow with it, you need to listen to what others are saying, form your own opinions and comment on that.

Your readers will start looking to you as a resource of news and opinions about the industry you represent and that builds your brand equity.

But always remember to give proper attribution to your sources and be clear when you are quoting from someone or you could get into trouble.

• Use Your Blog To Network

Networking helps you build up a list of people who know and trust you enough to refer business to you.

By linking with others, whether A-list bloggers or your own peers, you can build your own influence and reputation in your blogosphere.

In the next article, I provide tips on using your blog help you boost your marketing ROI and visibility online.

Priya Florence Shah is a former journalist, editor and online publisher and content marketing consultant. She runs a business blog consulting firm that offers blogging services to help you brand yourself and your business online.

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Internet Marketing With Blogs - Part 4

In earlier parts of this series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.

In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.

• Use Good SEO Practices

Besides using keywords appropriately, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.

Remember that in blogging, public relations equals PageRank. The more you link to others, the more they will link to you.

Submit your blogs and feeds to directories and search engines.

• Track Your Results

Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.

This information is very valuable because it will help you understand what your market needs and how to give it to them.

It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.

• Listen And Learn

When we're blogging we usually stating our opinions openly. As bloggers it's all right to be controversial and frank while blogging.

But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.

I don't believe that's the way to treat someone who take the trouble to sign-in and post a comment on your blog. For all you know they may have a genuine problem and could be speaking for others who have experienced the same.

Being rude will not only lose you a customer, it will also expose you as someone who is too immature to handle customer complaints.

Granted, some customers can be a pain in the butt, but everyone deserves to be heard. And handling nasty or rude comments with restraint will not only demonstrate your maturity, but build your customers respect for you.

People prefer doing business with someone they like and trust. So if you want your blog to be a place where your potential customers can interact freely and openly, I suggest you learn how to handle brickbats as well as bouquets with grace and maturity.

It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses. But blogs have completely levelled the playing field for marketers.

Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.

And that's the reason blogs are creating a revolution in marketing online.

Priya Florence Shah is a former journalist, editor and online publisher and content marketing consultant. She runs a business blog consulting firm that offers blogging services to help you brand yourself and your business online.

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SEO Writing: Why You Should Buy Articles

The Internet has become the platform that most businesses use for marketing. It has the ability to reach many people. To be able to use the Internet effectively, it is important to have the right website. The right website will get you the traffic that you need in order to market your business. One of the things that ensure that you have traffic on your website is search engine optimization. Search engine optimization means making your websites friendly to search engines like Bing, Google and Yahoo. When your website ranks on the top of their rankings, it means the information on your website is relevant to users. You can buy articles from experienced writers in order to optimize your website.
Search Engine optimization is a process that is dynamic. The articles that might be relevant today will not always be relevant. When you buy articles from writers, they understand the dynamics of search engine optimization. They will be able to give you articles that are relevant to what Internet users are looking for online. Buying articles is also a good option because of the convenience of the process. All you need to do when you buy articles is make an order. Many SEO writers have different packages for customers already. All you have to do is choose a package that suits and pay for it. You should choose a package that is not only affordable but also effective.

You should buy articles that are suitable for your website. Customized articles are the best option when you decide to use articles for search engine optimization. Customized articles are written to suit your website. These articles are more effective. They focus on your website. The SEO writer will look at your website and write articles that target Internet users that look search for things related to your business.

It is important to note that everyone is gifted in writing. Experts do creative writing best. If you need interesting articles that will appear on your website consulting experts is a necessity. When you buy articles, ensure that you buy them from people that will give you value for your money. Most of the people that sell their articles are those that have experience in not only writing but also search engine optimization. It is virtually impossible for you to be able to produce the quality of work that they will be able to produce for your website.

The author has experience in writing search engine optimization articles. Hence, be at liberty to consult him on how to buy articles for your website.

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Get Lots Of Free Traffic To Your Blog Site

As you probably know, just having a website on the internet is not going to bring in lots of sales. It doesn’t matter how good your website is or how professional it looks, if no one on the internet can find it or know it exists then it will never get seen which will obviously mean no sales.
So, how do you get people to your website? Well there are two types of traffic. Free traffic and paid traffic.

If you’re just starting out then I would advise using the free methods. I would suggest using the free method that I’m about to tell you about until your traffic starts to gather momentum.
Once you start to set this up, the traffic will keep coming in and you won’t be able to stop it even if you wanted to. This is known as foundational traffic. You are building the foundations to your online business.

Now to do this there is work to be done, but don’t panic as it is not hard work and won’t take up too much of your time. You can easily do this for a few hours each week in your spare time.
The method I’m talking about here is article marketing. If you are not familiar with article marketing you may be thinking that you have to sit down and write articles. Well yes there will be some writing involved but don’t worry as you don’t have to write anything if you really don’t want to.

You can outsource the work but I’ll cover that in a moment.

So, article marketing works like this: You write an article and give people permission to use your article on their own websites. At the end of each article you have a link to your own blog or website. So if 10 people decide to use your article on their website then the traffic to each of these sites will see your article and click to view your site if they wish. And this is free traffic!

Now imagine if you had 10 articles. Say 10 people per article added them to their sites. That would be 100 websites that your articles are displayed for people to read. Imagine all the free traffic coming to your site or blog then! Can you see the potential here?

Now imagine if you had 200 articles with 20 people per article! Well I’ll let you work that one out for yourself, but I’m sure by now you can see how beneficial this is to your online business. If you’re thinking that you can’t or don’t want to write articles then you can outsource this work cheaply.

You can go to Elance.com where you can find writers that will write articles for you. You just tell them your requirements and they will get the work done and at usually very low cost. I would recommend having a go yourself though as even if you just wrote one a month at least you will gain some experience and you will find that it gets easier.

Where to submit your articles

To start with I would recommend two places to submit your articles.

EzineArticles.com

GoArticles.com

You can submit your articles to these two sites to start with until you start to build up your traffic and make sales. Then you can reinvest some of the money you’ve made to a site where they will submit your articles for you to lots of different article sites.

Now this free method will take you a little longer to build up traffic in comparison to paid methods. But I suggest you do this first as this is the foundation of your online business. Remember, this traffic will come in all the time and you won’t be able to stop it if you tried.

With the paid methods the traffic stops as soon as you stop paying. You can move onto paid traffic once the foundational traffic is in place and you‘ve started to make sales.

If you decide to write your own articles and are new to it, try to aim for one article every couple of weeks. You will find it gets easier and then you can try 1 a week. Soon you’ll by writing 2 a week in no time. If you can get to that stage then that would be 104 articles in a year! All of these bringing in lots of traffic to your site!

So your task for this week is to write an article. Try and get it finished in a week or two and then submit it to the article sites mentioned earlier.

And very importantly, have fun!

Kevin Wise gives help and advice to people wanting to start and grow their own Internet business. Visit his blog at http://www.yourinternetbusinessadvisor.com

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6 Key Digital Marketing StrategiesTo Launch Your Company's Online Success In 2013

According to CMO.com, a digital resource for chief marketing officers,2013 will be 'The Year of The Marketer'.Staff writer, David Garner notes that with only 18% of CMOs (Chief Marketing Officers) rating their digital marketing performance as excellent or good, the push is on:

"There is a new drive by marketers to select digital marketing as their big new "transformational agenda." Many are planning to hire new talent to address digital marketing needs--in particular, experts in social media marketing Atlanta analytics, strategic planning, search marketing, Web analytics, data management, and customer insight."

With this in mind, marketers both big and small should be assessing their current digital marketing strategies and planning to expand their digital marketing budgets for 2013. Consider these six key digital marketing tips to help bring you to the top of theSearch Engine Results Pagesin 2013.

 

1.Go SoLoMo
Combining Social, Location and Mobile, SoLoMo was considered by many 2012's buzzword of the year, and is poised tocontinue to dominate in 2013. With more consumers relying on their mobile devices to provide local information, apps like Yelp and Foursquare are perfect examples of SoLoMo. Enter a local Starbucks, check-in on Foursqareand get an instant coupon for a product - a win for the business, a win for the customer.

2.Be a content curator
It pays to bea content curator. What is a content curator? According toRohit Bhargava, a digital marketing expert and author of best-selling marketing guide Personality Not Included, "A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online."Great content curators provide valuable information to their customers in a timely fashion by constantly researching topics for their niche.

Your goal for content in 2013 should be to have great content, both original and curated, instead of just good content. Try to diversify your content this year by adding video, infographics, charts and graphs that will catch your target audience's eye.

3.Use both short tail and long tail keywords
Be sure to use both short tail and long tail keywords in your content. Short tail keywords, or those keywords used most, bring the highest number of customers to your site. Conversely, long tail keywords, or those more refined keywords (at the "long tail" of the search curve) bring users that are more serious with their searches and therefore more likely to convert.

4.Get Social
Take advantage of a captive audience! Connect with potential consumers on highly trafficked social media platforms such as Facebook, Twitter, Google+, and Pinterest.Consider prizes and giveaways to engage customers and reward them for "liking" you or sharing your site.Also consider having conversations with consumers, which may lead to new product ideas and feedback on current ones.

5.Explore Pinterest and Dobango
According Forbes.com,Pinterest has grown from roughly 1 million users in July 2011to more than 20 million today. While Pinterest does not currently have ads, brands can market themselves on Pinterest by creating boards linking"pins"to their own sites or using Dobango.

According to (Dobango) it is "the first and only pinterest social marketing solution". Dobango is a social gaming platform where consumers play free games and win prizes sponsored by merchants. Using Dobango has the clear benefits of increasing brand awareness and engaging customers

6.Use analytics
Make sure you know how your digital marketing strategies are working for you. Use Google analytics or Yahoo web analytics to discover detailed information about your site traffic, your users and their online behaviors. With frequent Panda and Penguin updates by Google in 2013, analytics must be an essential part of your digital marketing efforts.

By implementing these tips, your 2013 digital marketing strategy will not only be on par with competition but in many ways surpass them. If you needassistance with your company's digital marketing strategy in the upcoming year, Please contact our digital marketing Atlanta experts.

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SEO Services, What To Look For

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client's website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company's credibility. A satisfied customer is always a good indication of the effectiveness of a company's operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It's important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.

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Best SEO Firm: Your Guide To Online Success

These days, everyone seems to have an opinion or the other in the SEO field. Well, it will not serve any of your purpose if you keep on listening to everybody and implementing everything that you come across. If you are very serious about your online business venture, your best bet would be to hire the services of the best SEO firm in your city to do the work for you. No one needs to be told that SEO means search engine optimization, but what they need to be told is what are the proper methods of doing SEO.

Basically, SEO is nothing but publicity methods of a site on the web. Publicity rules and you must make sure that you have the best advertising methods in place for announcing your presence on the web. Competition is immense and you have to risen yourself in this competition to be successful in online business. Search engine marketing is one of the fastest growing industries. To be successful on the web, it is important to do search engine optimization.

For doing successful online business, it is important that your site must be available and accessible to all online visitors at all times of the day. If visitors come to visit your site and sees that your site is not functioning properly, then he will not come back again to the site. The net is a very good source for you to learn about the basics of SEO. However if you want to make use of SEO methods for popularizing your site, hiring SEO services from the best SEO firm is the perfect as well as the safest bet for you.

Sure you will let the best SEO firm handle the job for you, but it pays in the long run if you have a proper knowledge about this. The first and foremost thing that you should do is find out and determine who the target audience of your product is. It would be rather stupid on your part if you are targeting the wrong audience for advertising your product. All your money, time and other resources will simply go waste without yielding any visible results. Your business will just go to a downwards spiral. So take a hold of your online business before it is too late to amend the damage.

Work towards getting targeted traffic to your site. On any given day, your site can have thousands of visitors, but what purpose will this serve if their visit is not monitorized. Making commanding landing pages on your site is a great way of going about attracting the right kind of visitors to your site. Visitors on clicking the link of your site must be immediately transferred to the page that they want to see. This will ensure that visitors do not face any difficulty in finding out what they are looking for.

Hiring the services of the best SEO firm in your city is an excellent source for you to do successful online business. SEO firms are experienced and know what they need to do to make your site successful on the web. There are many aspects that need to be dealt with and taken care of popularizing for your site on the web. Just make sure that you find out the best SEO firm to do the work for your site.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing, Affordable search engine marketing and Organic search engine optimization.To get services of Best SEO Firm for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com

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Impact of Professional SEO Services on Businesses Today

A business today must do more than the traditional gimmicks to sustain its relevance in the industry. Hence, it has to flow with the most effective and latest trend in town which is SEO approaches. With the Internet impacting a host of consumers, smart businesses are directing their marketing strategies to that which lures customers; relevant websites.




Services

A growing number of search engine optimization companies are sprouting in the market in offering SEO services to desperate businesses of all sorts. Almost all businesses today require an effective website that has all the relevant and latest SEO Internet marketing elements; these include business improvement approaches, localized and borderless product sales as well as high quality online service generation.

An effective website is now a most powerful online marketing tool that is manipulated by the latest SEO approaches. This business website functions like the traditional advertisements or business yellow pages but with more friendliness to attract more web visitors.
Without an appropriate website, businesses today tend to reach about 70% of customers as more and more are using the Internet every day for their purchasing needs. SEO services ensure an effective website with up-to-date content and an attractive layout that would increase the opportunity of transforming web visitors to web customers.

Another SEO service for web businesses is link building where the right and relevant links are applied to the business website to increase the web traffic to the site. Good links are necessary to satisfy stringent and top search engine algorithms.

Professionalism

SEO services such as website maintenance and link building can be intense as the competition is growing more intense each day with more businesses sprouting on the web. SEO service providers must remain on the toes to the change of wind in competition and technology to propose better and more efficient tools and resources that would give their customers an added advantage.

Such service providers need to be professional at all times when dealing with their clients in providing the contracted SEO services as monthly payments are made out. There are so many SEO service providers that a web customer has no obligation to stay on with one if another can offer better services and outcomes.

Hence, a good relation between the service provider and their clients is crucial to maintain the account. This may require professional approaches to connect and communicate with the clients while recommending tools and resources that would boost the customers' web traffic and sales.

The Author is An Article Marketing Expert at ArticleFlicks, ArticleFlicks is the most experienced article submission Provider in the world. They also provides various SEO Services like blog submission service. For more info regarding seo plans log on to website.

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The Battle With SEO Keywords

Choosing just the right words for search engine optimization (SEO) can be a bit like walking a tightrope. Lean too far to one side or another and you can find yourself taking a spill. A lot of people new to SEO make the mistake of either going too broad or too narrow.
So how do you know when you have strong, catchy keywords? Well, here are a few tips to help you find something that will work for you.

THINK ABOUT WHAT YOUR DENTAL WEBSITE OFFERS

One of the biggest hurdles is trying to pin down exactly what it is you want people to know about what you offer. For businesses that specialize in one very particular service, things might be a bit easier, but even then coming up with the right keywords can be tricky.
For dentists and endodontists, it may seem natural to go with a keyword like teeth or even dentist. But these are going to be too generic, even if they do cover the types of services you have to offer. Try to be more specific. Teeth cleaning, root canal, or family dentist are examples of slightly more specific keywords. Being more specific gives you a greater chance of ranking in search results. However, you need to narrow your keywords even further to be found in your area. By adding in your location or nearby locations to your keywords such as "Alton Endodontist" or "Sacramento Root Canal", you will be discoverable in your area when people search.

CHECK THINGS OUT FOR YOURSELF

Take a trip to your computer and hop onto Google, Bing, and Yahoo. Get a feel for what is doing well already by typing in a keyword or two that you might be considering. Before you hit the search button, notice that drop-down menu that gives you some suggestions? On Google, that drop-down is called Google Suggest, and it shows the most relevant phrases relating to what you have typed in. For example, if you type in root canal, you will see listings such as root canal cost,root canal pain, root canal symptoms, etc.
This will give you an idea what keywords are ranking well. Now, obviously, you don't want to just take one of these as your own. But, you can use the information to find keywords that might offer up less competition, giving you an in for that VIP drop-down.
TO VARY, OR NOT TO VARY?
One big question people have about keywords is whether or not they should repeat the same keyword or phrase over and over, or if it is more beneficial to vary the keywords. It is perfectly acceptable to repeat keywords, but there is a caveat. You should make sure that the meanings behind your keywords are different enough.

Having teeth cleaning and teeth cleaning online pretty much mean the same thing, but using teeth cleaning in Minneapolis and teeth cleaning for less are different enough that the key phrase isn't redundant.

STICK-TO-ITIVENESS

Rome, as they say, wasn't built in a day, and neither will your rankings. It takes some time and consistency to hit that coveted first page of search results, but that's exactly where you want to be. A recent survey showed that 75% ignore all but the first page of search results.
Your keywords should reflect what you write about often and what your dental website continually focuses on. Even if your site has blogs about tooth decay, veneers, and kids' favorite toothpaste, you have an underlying emphasis. Look at the blog titles, pages, and content you have and expand on any common keywords that you may already be using.

ONLINE RESOURCES

If you want to know more, you can really get in depth with keywords. There are some excellent online resources available, too. Google, for instance, has a ton of analytic resources you can use. Check out Google's AdWords or the Google Trends page to get started.

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Expected SEO Trends in 2013

If you are running a website, you need to stay updated of current developments in SEO industry. For those who do not walk with the trends, are left behind in the SERPs. This is more important for the SEO service providers to be aware of every change in the SEO mechanisms. Those who have suffered a rank loss recently because of Penguin and Panda updates can envisage the cost of taking it all lightly. Here are some latest updates that can make your life easier in 2013 by helping you keep your website up in the search list:

1. Algorithm Updates - Google is continuously improving its algorithm which might affect PR of your website too, if you do not improve it. While it is not going to affect the core concept of original and quality contents, it is going to calculate Authorship element too. The focus will be on individual Authorship along with websites now.


2. Conversion Rate Optimization - Now you need to invest more in multichannel tagging, and web analytics to ensure better CRO; as it is going to affect your SEO prospects too. Google Analytic is ready to investigate each click to culminating point. How many clicks you have got and how many of them have really materialized will be a contributing element in your ranking.


3. Page Rank - PR had been the key attraction for all website owners but new developments are going to add something more important in the concoction now. It is Author Rank or Agent Rank. What it means is that the quality of content will not be judged by the domain or webpage but by the individual who has written it. Google will grade authors for the quality of their contents, and that will decide the ranking of your website. So the companies need to either hiring services of already ranked authors, or develop an individual within the organization for the purpose. Google will monitor it through Google+ profiles of the authors.


4. Local Listings & Reviews - Google had been strengthening its control on local listings and reviews of late. Google has updated its mechanism to identify duplicate contents now. Instead of floating multiple regional TLDs to capture local users in different parts of the world, you can simply dictate Google about your target audience to help it show the very same site in those orbits. It spares you of the need to have multiple TLDs and spend separately on SEO for each. But we cannot tell them absolutely redundant yet.


5. Google Disavow - Google is also going to make its link mechanism stricter and consequently multiple of them, which doesn't meet the criteria, will be rejected. Chances are you will get notified in your webmaster account for it first. So keep peeping into it but do not forget to check Yahoo and Bing changes too.


6. Brand Promotion - Google Authorship is going to be the source of brand promotion in 2013. Those with higher Authorship rank will stay up in the SERPs.


7. Value of Social Media - Social Media is going to be more important in 2013, as it will be a deciding factor for your Authorship ranking.


8. Google+ Clicks and Authorship - You can link your websites with your Google+ Authorship page. This linking is being considered crucial to earn quick real-time crawling by Google bots.


9. Content Quality - As ever, this is always a winning bet to publish original, good quality content that can ensure conversion too.


10. Link Earning Methods - It is more important than ever that links to your website are relevant, or they are absolutely bad links. You need to reconsider your back-link channels for their fruitfulness. It is also going to serve you several benefits, besides better RoI, if you can streamline it.

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Home Based Writing Business

There is nothing better than setting your own work hours and being in control of what and how much you do.  Lounging around in your sweats and PJs sipping your favorite tea, cocoa-cocoa or coffee while watching your neighbors  warm up their cars to go out in the cold commuter traffic is a euphoric feeling.   Writing blogs and articles from home offer you these comforts and less nerve wrecking options that a traditional job brings.

Wow, I just made $200 in my first 20 minutes.  Thinking out of the gate that you will be earning $200-$300 your first hour while doable but less likely at the start. All things are possible but is comes with persistent, work and skills.  Creating blog and article posts that generate on average $50 for a placement for several hours per week can create a nice income stream.  Consistency is the key here.  To realize a decent extra income daily consistent blog and article posting is required.   It is necessary to provide multiple postings daily.  Sounds like a lot of work and it is. But anything worth having requires hard work.  Nothing worth having comes free, hard work is needed.  Oh yeah, don't be so concerned about the proper grammar and punctuation.  Yes, it is necessary but for posting the most important element is relating to the reader.


The key to a great blog or article post is content.  You should write about something that people will want to read.  Like making money online with a home based business.  With this economy an additional stream of income is needed to survive.   Every day the cost of living is increasing but pay is decreasing and many are just working for scraps and not enough to survive.  Many are looking for ways to make additional income.  So why not write about something we know firsthand and make a little cash to put gas in the car or pay for the kids school activities.  Yeah, now paying for your kid to play sports in school has become the norm.  Your star player has to pay to play.  Everything has a cost these days.  The sign of the times. 

Making extra from home is becoming the norm and if you can write well that is the way to go.  Blog and article postings are not the only way to make money writing.  Editing plays and movie scripts are becoming prominent means of writing.  Let's not keep cash on the table explore all options.
 

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Blogging and Business – The Perfect Match

Mixing blogging and business has become a widely accepted and very effective marketing strategy used by countless organizations! The fact is that blogs have kinda 'morphed' into what seems to be the perfect marketing platform online! The benefits of a blog in terms of increasing and maintaining exposure online through the use and circulation of content are unmatched! 



Here are 3 indisputable reasons as to why blogs make such effective marketing platforms for so many businesses on the internet!

Search Engine Darlings

Let's face it the internet craves new and interesting content and this is what blogs tend to supply! This typically results in higher search engine rankings and more exposure which is why these platforms are so effective marketing businesses! People are easily able to find blogs that contain information they're interested in and of course bloggers benefit from the targeted traffic as well!

Entries Have Long Lives

Any new posts are typically seen by your readers and of course the search engines so exposure is not an issue! However your entries are also relegated to a particular category and archived for future and ongoing viewing! As long as the blogging platform stays live online so does every bit of content that has been posted! In short what you create stays accessible to the internet 'public' since it's stored on your own content management system which of course is your blogging platform! In fact the site administrator can even 'dust off' and feature any older posts as they see fit! The is one of the best benefits of a blog since 'recycling' older content takes less time or effort but yet is still quite effective!

Social Media Darling

Most of what's discussed at social sites can find its origins on blogs! Remember blogging sites first became popular as highly focused mini social sites themselves! Since blogs tend to be 'cutting edge' in terms of the content they publish it's no wonder why their subject matter is often the focus of much discussion on different social media! Obviously this type of exposure is very helpful in generating traffic and once again is why a blog makes for a good marketing platform!
Blogging and business have 'evolved' into forging a strong online partnership primarily because blogs are such effective marketing platforms! One of the main benefits of a blog is how it allows visitors to interact with one another and even the site administrator! Above and beyond that however is the fact these sites are not only user friendly but also easy to optimize which means greater exposure online! The 3 indisputable reasons why these sites make such a good marketing platform are presented above which is why you should seriously consider them for your own online use as well! 

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How to Choose Topic For Your Blog

The main factor that determines whether your website topic will make money is: Do people search for your topic?


Before you create your website you should find out how many people are interested in what you are about to write.

Google (search engines) knows exactly what people are interested in. Every time somebody does a search on Google.com it is stored in Google database. Google knows exactly what people search for and how much they search for it.

This information is invaluable to you. Because with it you can determine what people are interested in. For example, you can find out how many people are interested in 'to make money'. If lots of people do a search for 'gerbils' then you know that if you create a website about 'gerbils' you will get lots of traffic. The more traffic you receive the more money you make.

Google wants to help you. They want you to create a website and content about things that people are interested in. So they provide a tool that you can use free of charge to find out what people are interested in. It is called the Keyword Tool.

How to use the Keyword Tool To Choose a Website Topic

To demonstrate the power of the keyword tool we will imagine that you want to determine whether a website topic about 'traveling to Prague' has potential. Are people interested in traveling to Prague? Do they search for information about traveling to Prague on the Internet?

Here are the steps to discover:

1. Go to https://adwords.Google.com/select/KeywordToolExternal
2. Type the keywords ‘prague travel' into the keyword textbox.
3. Type the words to confirm that you are human being.
4. Click on Get Keyword phrase Ideas
5.You are today shown a desk of data.

For now the most important series is the first one. It shows you all you need to understand to determine whether this is a good niche:

 1. It tells you the number people monthly search for 'pass exam'. In this case for the 30 days of April 10,500 people did searching for 'pass exam'

2. It tells you just how competitive the marketplace is for the keywords 'Prague Travel.' This is important because it tells you that advertisers are interested in these types of keyword terms because they are ready to pay more for it. The greater the competitors the a lot more you may be paid out when ads are clicked on your website.

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3 Important benefits of Blogging

Today the real buzz word is blogging and people spend much time for blogging. Blogging has brought sharing of thoughts with others which was not much in older days. Blogging gives the chance to tell your views and idea to the people in your world. You can share your thoughts, ideas, passion and current events or tell them what is happening in your company, your city, your community and more.

A blog can be compared to a hybrid newsletter hybrid that keeps us and us in contacts with one another. There are several bloggers who earn full time income from their blogs. We can also learn how they achieve this through research on their techniques.

1. Share what you feel: Blogs can be written based on my personal opinion, as what you do on a daily basis. Many popular blogs are written in the magazine informs readers about the latest trends. This is a blog for almost any topic imaginable, and several factors. You can find blogs written by stay-at-home with mom is a blog by large corporations.
2. Earn money via blogging: There are several advantages of blogging; one of the most popular is financial gain. Many personal bloggers may find this a difficult task for the blogs of others, in particular, have an income. If you are the last, there are several ways to earn a living from blogging. It is not as easy as it seems because otherwise everything would be done, however, is only a little help from anyone who has the ability to earn income from blogging search.
3. Market yourself: Blogs are used for means of internet marketing. Before the Internet marketing is to put banners and links on popular sites such as news and information sites. Links also be provided with newsletters and marketing letters to members of the mailing list. Blogs are gaining more popularity in recent months.

We may be able to blog in minutes, using some free blogging services, such as Word Press blogger. And the wise buy their own domain name and host a blog service provider. This gives you full control over a blog and not a restriction on free services. However, if you are just starting, free blogging services work well until you learn.

It is very useful to have a personal blog where you can write about our own personal experiences. To save money, we certainly try to run several blogs on different topics. It is difficult to make money from a personal blog, unless you write and the topics are really binding.

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SEO Marketing Strategies That Propel Website Traffic

In the Internet, SEO marketing is the way to go if you want your business to be seen and noticed. There is such a thing as a SEO marketing specialist who aids clients and website owners in their quest to have bigger sales and more traffic to the site. 


The Aim of SEO Marketing: 
 
SEO marketing has mainly one aim and that is to bring traffic to a certain site. Traffic is seen as prospective buyers and clients of the site owner. Therefore, traffic is a much needed "commodity". Many Internet users visit sites that they have been redirected to or sites that have been presented by search engine results, and they get hooked on these sites. In other words, some users do not specifically seek out that particular site but they might have been led to it by it being in the top ten high ranking sites presented after a search engine query.

Now you see how important getting high ranking is during searches. Sites that rank in the top ten are most likely visited by more users than those that are ranked lower. Many users do not bother to look for more sites if they find what they are looking for in the first few sites presented in a search. This is why many sites employ search engine optimization methods to encourage higher ranking and to achieve successful SEO marketing.

The Value of SEO Marketing: 

The value of SEO marketing is that people who work to market your site know what they are doing and may be objective about what your site requires. By hiring and working with a SEO marketing expert is also a way of fully understanding how the search engines work and what is needed to meet the requirements of being in the top ten pages of a search engine.

SEO Marketing Tools and Strategies: 
There are many ways of getting your site in front of many Internet users. These strategies are all included in search engine optimization and website optimization. Most sites are optimized to suit the requirements of search engines. Many search engines index and catalog sites in accordance to the data and information that the site owners have submitted and the data and information that the search engine crawlers have gathered from the web site. The way that the data and information is presented in the site is important and so is the submissions that are given to the search engines. It is the role of the SEO marketing expert to be able to fully recognize the right data and information to supply for the site and submit to the search engines. SEO marketing companies are hiring, at an unprecedented pace, SEO marketing consultants to accommodate the increasing demand for quality SEO marketing experts that can handle search engine optimization and SEO marketing for various sites . Among the many SEO marketing tools that can propel a site to the first page of a search engine result is content. Content that is relevant to the site is what sites need to make it stand out from others that have irrelevant content and improper web design. This is the importance of keyword or key phrases that are integrated ion to the article used for the site. These articles carry the information that robotic crawlers need in order to properly index a site according to what it contains and what it can offer to users. The relevance factor holds true when link building. One way inbound links from relevant sites are extremely relevant.

SEO marketing strategies also include designing the web site in such a way as to make it easier to use and for the texts and images to load quickly. It is important for the web site to be quick loading in order to hold the attention of the users. Sites that take too long to load or have large images that hinder quick access to the texts will most likely be abandoned by the users in favor for a much faster site. Part of SEO marketing is to meet the demands and needs of the people by providing a web site that has relevance and the information that the users need.

The problem with SEO marketing is that there is a fine line of distinction between black hat and white hat methodologies. Some SEO experts employ underhand methods to gain high ranking for their clients' sites. Many overzealous SEO experts might integrate a few well placed codes and hidden texts that could raise the ranking of a certain web site. Human users will not be able to see these codes and text but the spiders and crawlers used by the search engines to help index a site will be able to read these and gather these as relevant information regarding the site. The results of these actions will lead to the site being banned from the search engine and the SEO company might be included with this. It is best to practice white hat methods of SEO marketing to have long lasting results.

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Get Business leads with Affordable SEO Services

SEO is the way to raise position of keywords of your website in search engines and adjusting their strategies to bring desirable results in given time frame. A good SEO provider provides services like on page optimization, link building, article writing, social media marketing, blog and forum postings and reputation management. 

If you are looking for affordable SEO services then search for a company who have actually done the work they are claiming to have done. They should have team having the capability to handle all aspects of the project in such a better way that save your time and keep your branding strategy intact.

SEO specialist review site properly, edit or write the content for the website along with the HTML and coding which is included in on page optimization. They do not use the techniques that can put your site at risk of penalization by the major engines and offer you a truly meaningful guarantee in the form of one that is traffic-centric and drawn from targeted keyword phrases.

The SEO experts you hired must help to increase the page rank, links and visitors to the website. The SEO companies offer different packages of SEO services, so set the budget and make sure about the work quality. While hiring SEO service providers, you should always negotiate about deadline for the project. Demand for the monthly progress reports or keyword ranking reports after starting SEO project.
When you are looking for affordable SEO services then keep in mind that they should have a vast experience in the field of search engine optimization and online reputation management. They must be able to provide solutions in the areas of social media optimization and marketing, website development and maintenance, as well as content development. There is one easy way to find good SEO providers by checking whether they are certified and which offer case studies of their past projects.
Good SEO providers always come up with new ideas and use SEO tools such as Link Popularity, Keyword Position for different and targeted areas, Meta Analyzer, Meta Tag Generator, AdSense Preview and other tools. The companies which offer good services for a low price are also able to perform all standard coding techniques to optimize your site for search engine algorithms.

Based on your needs, you can find the company providing right solution. But usually people prefer to go in for SEO & SMO services. They should have necessary tools and tactics that help them in knowing the exact position of the client's website. All these above factors help you in finding good Affordable SEO Company for desired results. 

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