Expected SEO Trends in 2013

If you are running a website, you need to stay updated of current developments in SEO industry. For those who do not walk with the trends, are left behind in the SERPs. This is more important for the SEO service providers to be aware of every change in the SEO mechanisms. Those who have suffered a rank loss recently because of Penguin and Panda updates can envisage the cost of taking it all lightly. Here are some latest updates that can make your life easier in 2013 by helping you keep your website up in the search list:

1. Algorithm Updates - Google is continuously improving its algorithm which might affect PR of your website too, if you do not improve it. While it is not going to affect the core concept of original and quality contents, it is going to calculate Authorship element too. The focus will be on individual Authorship along with websites now.


2. Conversion Rate Optimization - Now you need to invest more in multichannel tagging, and web analytics to ensure better CRO; as it is going to affect your SEO prospects too. Google Analytic is ready to investigate each click to culminating point. How many clicks you have got and how many of them have really materialized will be a contributing element in your ranking.


3. Page Rank - PR had been the key attraction for all website owners but new developments are going to add something more important in the concoction now. It is Author Rank or Agent Rank. What it means is that the quality of content will not be judged by the domain or webpage but by the individual who has written it. Google will grade authors for the quality of their contents, and that will decide the ranking of your website. So the companies need to either hiring services of already ranked authors, or develop an individual within the organization for the purpose. Google will monitor it through Google+ profiles of the authors.


4. Local Listings & Reviews - Google had been strengthening its control on local listings and reviews of late. Google has updated its mechanism to identify duplicate contents now. Instead of floating multiple regional TLDs to capture local users in different parts of the world, you can simply dictate Google about your target audience to help it show the very same site in those orbits. It spares you of the need to have multiple TLDs and spend separately on SEO for each. But we cannot tell them absolutely redundant yet.


5. Google Disavow - Google is also going to make its link mechanism stricter and consequently multiple of them, which doesn't meet the criteria, will be rejected. Chances are you will get notified in your webmaster account for it first. So keep peeping into it but do not forget to check Yahoo and Bing changes too.


6. Brand Promotion - Google Authorship is going to be the source of brand promotion in 2013. Those with higher Authorship rank will stay up in the SERPs.


7. Value of Social Media - Social Media is going to be more important in 2013, as it will be a deciding factor for your Authorship ranking.


8. Google+ Clicks and Authorship - You can link your websites with your Google+ Authorship page. This linking is being considered crucial to earn quick real-time crawling by Google bots.


9. Content Quality - As ever, this is always a winning bet to publish original, good quality content that can ensure conversion too.


10. Link Earning Methods - It is more important than ever that links to your website are relevant, or they are absolutely bad links. You need to reconsider your back-link channels for their fruitfulness. It is also going to serve you several benefits, besides better RoI, if you can streamline it.