Marketers have found that blogs are excellent tools for communicating
with their audience. Anyone who has something to sell or an idea to
promote can benefit from using blogs. Corporates are using blogs to
build branding and to communicate with their community.
Blogs have a number of advantages that make them excellent tools for
communication. They are cheap to install and require little or no
technical expertise. So the entry point for blogging is very low when
compared to the expense of hiring a website designer.
While building a website is often out of the reach of most solo
entrepreneurs, anyone can start a blog. If you can't write or hate to
write, you can start an audio or video blog. The possibilities are
endless.
Blogs also help you create content that search engines love, and
encourage linking from a number of other bloggers who write on similar
topics. This makes them excellent tools for getting high search engine
rankings and boosting your visibility.
They also encourage immediate responses from your readers and customers,
so you can get feedback, tweak your campaigns and respond better to the
market's demands.
Blogs, and the RSS feeds they come with, help you syndicate your content
online, boost your reach and influence and allow readers to control
their communications with your company. Your blog can be your selling
point and help your prospects opt for you and your services over those
of others.
Whether you're an individual, entrepreneur, small business, consultant,
coach, book author, independent filmmaker, actor, model, travel guide,
work-at-home mom - someone who wants to promote their individual skills
and talents or interests - there is immense potential in using blogs to
promote your business.
In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle.
Priya Florence Shah is a former journalist, editor and online publisher and content marketing consultant. She runs a business blog consulting firm that offers blogging services to help you brand yourself and your business online.
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