The term blog is derived from the word weblog. It started as a personal
online journal where people could write and publish their own thoughts
and opinions about any subject that they wanted to talk about on the
internet. These are published and viewed in chronological order making
it look like an online diary. There are many authors who still describe
blogs as online diary. However, these are not just used to publish the
personal musings and tattling of people, because these are also used for
business. With this perspective in mind, it can also be said that blogs
are special type of websites.
Blogging is free that is why there are many people that made use of
platform to promote their businesses. Blog posts can become popular if
written with authority. Through the social media networks these can be
shared and thus gain popularity. With this power ready to be harnessed,
businesses are taking to blogging to capture audience and build a client
base.
There are several advantages of using blogs for business promotion. These advantages are:
· You don't need technical knowledge
Writing a blog is just like writing on any document editor. After you
have written your piece you will just upload it to a website like
wordpress.com or blogspot.com that have simple interface. You don't need
to hire a web designer to do it for you because you can it all by
yourself.
· Interactive
The readers can leave comments on your blog post and these comments are
often a start of a lengthy discussion thread. You can take advantage of
these comments to engage your readers to the products and services you
offer. It is a great way to find clients and build a network.
· Organized
The posts that you have written are automatically categorized and
archived by the blog site that you posted it to. This makes it easier
for visitors to look for a particular article. You don't have to worry
about anything else than to write you blog.
· Search Engine friendly
Blogs are easily picked up by search engine crawlers (those bots that
rank you up on search results) so there is a higher probability that
your article will make it to the front page of the search result.
When you create blog posts there are also guidelines that you need to
bear in mind. There first one is that you must bear in mind that when
you write a blog post it should not overly and directly promote your
business. People don't like ready outright promotion. Just make sure
that your blogs contain a wealth of information then people will keep
reading it. It would also not hurt if you promote your blogs on social
networking sites.
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