"Do you Blog?"
This seems to be the new question that is popping up in business and
social circles around town, across the country and throughout the world.
A year ago almost nobody, except those who were really hip, had heard
of blogs, and now they are one of the hottest topics on the internet.
What is a blog? A blog is a reverse-chronological log that is hosted on
the web, or also called a weblog (blog for short). It can be either
formal presentation or a random connection of thoughts. It can have
posts from one author or many. There can be open commenting from the
general public, or strictly just snippets from the blog's owner.
Individuals, companies and political pendants now have blogs, as they
are a very easy tool with which to communicate to a wide audience via
the web.
Before the 2004 presidential campaign I had never heard of blogs (I
guess I am admitting that I am just not terribly hip). During the
campaign both Republican and Democrat supporters began to break news
(and some fake or fabricated news) on blogs. A lot of information on the
Swift Boat Veterans issue and the CBS Memogate stories were put into
the public domain, not by the established news media, but rather by the
bloggers. For better or worse, these blogs on both sides of the
political isle were widely read and they themselves were one of the big
stories of the 2004 election.
Following the November elections, the term blog (or is it "blawg"?) has
started to become a household term. I would regularly hear people
talking about friends who were "blogging" their vacation, or corporate
CEO's who interacted daily with customers via the "company blog". In
March I attended a marketing seminar on blogging. At the start of the
program they surveyed the audience about blogs, and most participants,
like myself, had never read or written a blog.
That was when I decided I wanted to figure out why someone would blog in
the first place. Since I am a frustrated want to-be writer, I decided
to give blogging a try. I am releasing my first book this summer, Some
Assembly Required: How to Make, Grow and Keep Your Business
Relationships, and decided that if nothing else, a blog was a good way
to help search engines, like Yahoo! and Google, find my website. With
this in mind, I decide to make the topic of my book, networking and
business development, the theme of my blog.
Thus Some Assembly Required - The Business Development / Networking Blog was born in March of 2005.
Since my book was not due out for another four months, and because the
blog was just and experiment, I decided to keep it a secret. I wasn't
looking for any publicity, nor did I care if anyone read my posts. This
was just an exercise in regularly writing articles on a topic that I
know something about. The benefit was that linking my articles to my
book's website, it quickly succeeded in the goal of helping the search
engines find the book's main page.
But then it got interesting. The more I researched how the blogosphere
operated (blogosphere being the cyber world of those who blog), the more
I realized that there is a whole blogging community. I discovered that
one of the things bloggers do is to create links from their page to the
pages of other blogs that they respect and read. I had uncovered many
other business, marketing and sales oriented blogs that I began
visiting, and linked to these pages from my blog. I also installed a
piece of software counted how many people visited my blog. At first
there was just one per day, and that was me. But then I started noticing
the count was rising. Through my participation in the blogosphere,
people were finding my blog and reading my posts. A couple of bloggers
would quote my posts and link to my page. I started to receive emails
from people who praised my work and then people I did not know began to
pre-order my book.
Now there are regular readers of my blog. I was at a cocktail party
recently and was introduced to a local entrepreneur who, upon hearing my
name, stated; "Oh, I read your blog!". Wow. I will admit, that was a
very flattering.
Like the fax machine, cell phone, home computers and the internet, blogs
are not a fad. The future is here and it involves blogging.
Thom Singer is the author of "Some Assembly Required: How to Make, Keep
and Grow Your Business Relationship" (New Year Publishing 2005),
available at http://www.thomsinger.com He can be reached at thom@thomsinger.com and you can find his blog at http://www.thomsinger.blogspot.com
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