This article is designed to teach you how to profit from blogging,
writing to a website in the form of regular posts, without spending
anything. The keys to this idea lie in two of Google’s programs,
Blogger.com and AdSense.
The first obvious step is to find a niche. While it is possible to have a
general interest blog, it may not be as profitable as targeting a
specific subject (click here to read the logic behind targeted
advertising
[http://www.clickfordeals.net/index.php/the-logic-behind-niche-content-profits]).
Once you settled on a subject you like, its time to set up your blog.
Blogger.com is great for beginners. Not only is it free (and free of
ads, unlike most free hosting services), it has integrated support for
AdSense (more on this later). For now, pick a suitable but catchy name
and choose one of the pre-made designs.
Of course, now you have to start making posts to your blog. There are
two main types of posts. The most common type of content on blogs seems
to be commentary plus a link to the actual news source or website of
interest. Then there are original content posts which will have others
link to you (much like you do in your commentary posts). Either way,
make sure its interesting to have readers coming back.
Now its time to apply for Google’s AdSense program. AdSense is a pay per
click program which matches ads to the content of your page. Every time
a visitor to your site clicks on one of these links, you receive a
small amount of revenue (the minimum advertisers can bid for a link is
$0.05, of which you receive a percentage. Many phrases can have bids as
high as several dollars per click).
The content of your site determines what ads appear, and therefore how
much you will ultimately make. The placement and appearance of ads,
however, can have just as great an impact on how much you make.
There are a few tips for maximizing ad revenue. First, the appearance of
the add itself is important. Google clearly labels all its units as
advertising, but allows you to determine the colors of the links and the
background. It is important that this match the look of your site. The
more blatant an ad is, the more likely it is to turn off visitors. Just
as important is the location of the ad units. They should appear on the
top half of your page, and preferably on the left side. This insures the
ad is viewed by most visitors.
Having covered the basics, its now time for you to experiment to
discover what works best for your new blog. The best part is, it costs
nothing to try.
Chris Rivers is a writer for http://www.ClickForDeals.net.
Visit the site to learn more about maximizing profits through affiliate
and pay per click programs. Articles appear on the site exclusively one
week before they are syndicated.
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