Blogs are a great online marketing resource, with the right preparation.
Frequent blogging can create a voice for your company, communicate the
value of the products or services you have to offer, and help boost
search engine visibility. Blogging is a foundational base for investing
in social media connections, and a way to position an organization as an
expert in their respective field.
A blog can also serve as an excellent hub for customers to interact with
or speak to you or your company. Blogging can be an awesome piece of
marketing collateral to help build brand awareness, and drive prolonged
customer commitments. Benefits aside, blogging is an obligation.
It requires a real commitment to client understanding. To be a successful blogger you must employing these six components:
- Theme
- Voice
- Content
- Design
- SEO, for search engine optimization
- Outreach
Theme: When you're picking a theme, think of something
that's bigger and better than your organization. Who would want to read a
blog that's just about you or your company.
There needs to be a theme that embodies your value, your values, and
have that be shown visibly to someone, so they really understand what
the value of the content is about.
Voice: Who is going to write this blog?
Some organizations choose to have the creators write. Some blogs have
many, many writers, sometimes clients become writers, and some company's
choose to have just one person blog, but just decide what's going to
work best for you.
Content: Content is king when it comes to social media,
especially with blogging. So as you're thinking of content, look to
your theme. Your theme is going to be a large enough cover to help
decide what kind of posts you're going to include in there for your
readers.
Think about content that's really going to give value to your customers.
share links about great news articles that may help, educate, or
empower their current and prospective customers.
Sometimes content could be things like an FAQ that customers ask all the
time, and they become posted on the blog as a way to serve and support.
Design: The design is important to think about, because
some blogs don't always live on a Web site. They may be on third-party
sites, like blogger or WordPress.
The design should be done in a way so it still looks like your company's
website, even when you click the blog link and leave your site. Colors
should be similar, the logo should be included, and even things like
social media widgets, like the Facebook, Twitter, LinkedIn, and YouTube
buttons; should be thoughtfully designed into the blog to become part of
the overall strategy.
SEO; search engine optimization: When you are writing
blog posts, take advantage of the opportunity to weave in your priority
key phrases to help attract search engines. Blogs are the best SEO
Tools, because they are full of key word rich content, the way blogs are
construed should be clean, so search engines can read them easily, and
when your content is powered with good key phrases in headlines, the
content itself, and even links can multitask as a way to help get you a
higher search engine ranking.
Outreach: If you build a blog, you want people to come. How are people going to find your blog?
Here are a few ideas. One easy thing to do is include a link to your
blog in your e-mail signature,so as you're sending e-mails for business
reasons, there's also a link to invite people to read your blog content.
Add a link to the blog on your main Web site. There are also tools,
like Twitter feed, that help automatically feeds your blog content into
Twitter and Facebook.
You Should think about launching a press release. So think about
different ways that you can help promote your blog, and get it out
there, because if all of that content is going to be created, you
certainly want people to read it.
When these six steps are used together, blogs become an online marketing
asset to help serve customers better and can increase public relations
potential and give you search and social media marketing visibility.
0 comments:
Post a Comment