Over the last few years, guest blogging has been all the rage for it's
ability to build high quality links and drive traffic to a website.
Article directories were once all the rage and the next step in the
progression was guest posting. As effective as guest posting can be, the
problem is that everyone goes to the biggest sites in the industry with
a request which is terribly ineffective. The large sites are very
selective in which guest post they select and only accept a few in a
given time period. This leads to many wasting their time awaiting
responses from the large sites when their time could have been used more
effectively on sites that would love to have their guest post.
The best way to find sites that are looking for your content is to use
Google. Most of the sites that allow guest posting use the same page
titles for submissions that makes it easy to find them. Simply go to
Google and search for the terms "guest posting submissions" or "guest
posting guidelines." The quotation marks must be included in the search
query to work effectively. The quotation marks are a search modifier
that Google allows to indicate that the word within the quotation marks
need to be found in that order. This eliminates a lot of the bad search
results and narrows down the list of sites that are of decent quality. I
would also recommend using some industry keywords with the above search
terms to further target relevant sites. This will increase the
likelihood that your posts will be accepted.
It is also very important to thoroughly read the guidelines for each
site. You will waste your time if you do not take the time to
familiarize yourself with the content of the site and the best topics
before submitting a request. This will immediately indicate to the site
owner that you have not read the content of the site and have not taken
the time to show you really care. This is really just glorified spam
when the proper effort is not put forth. To show the site owner that you
will provide value, send a list of proposed post titles with your
request and some people recommend sending the entire post at the start.
This approach will be more effective than a canned letter that is the
same for every request that is made. The extra effort is worth it and
will be rewarded with acceptance.
This article was written by Brian May who has done extensive research on successful guest blogging and guest posting strategies.
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