One of the most effective (and free!)
online marketing tools for artists is the blog. Artist blogs provide an
easy way to display your art, discuss your creative process, post
exhibition announcements and more. Best of all, blogs require no working
knowledge of HTML and the search engines love their dynamic content.
What is a blog and how will it sell my art?
A "blog" is a web-based diary or journal. The author of a blog, also
known as a "Blogger", publishes content on a regular basis about a
focused topic. These regular postings typically provide a "community"
feel by allowing site visitors to post feedback to your journal entries.
This mode of communication can deepen relationships with potential art
buyers, leading to increased sales.
Blogs also have the ability to archive all of your previous posts,
dynamically creating an individual page for each journal entry. The
feature is great for art buyers using search engines to find original
art. For example, if you have a blog post describing a painting that you
just completed of the Golden Gate Bridge at sunset and an art buyer in
Florida goes to Google and searches for "painting of Golden Gate Bridge
at sunset", there is a very good chance that your blog entry will appear
pretty high in the rankings. Cha Ching!!
Many artists have felt the pain of email marketing losing its effect due
to spam filters, junk email overloads and virus paranoia. Blogs provide
a new way to communicate with clients, fans and industry professionals.
This trend can support your email marketing efforts by allowing blog
subscription options for site visitors so that they are notified
whenever your blog is updated along with providing a permanent place on
the web for all of your postings as opposed to newsletter emails that
are typically deleted.
How to start a blog
- Blog Publishing Tools To
begin, visit some of these free blogging sites, all offering unique
template options that even an artist can appreciate, image uploads and
syndication ability.
- Blogger.com (blogger.com) - Simple to set up and multiple authoring ability
- MSN Spaces (spaces.msn.com) - Create your own mini site, with an exceptional blogging feature
- Live Journal (livejournal.com) - Requires a bit of 'blogging knowledge' to get it set up
- Blog Drive (blogdrive.com)
- Typepad (typepad.com) - starts at $4.95/month
- Tripod Blogs (tripod.lycos.com) - starts at $4.95/month
- Decide on a title for your blog The title of your blog should be brief and to the point. You can get creative with your language in the blog description / tag line. A focused title will help with higher search engine rankings and make it clear to visitors what the blog is about. For example, the title for ThePauper.com blog is "Diary of a Pauper". The blog description is "Rants and raves about the careers and lives of starving artists." The title is concise, stating exactly what it is, while the description is a bit more creative.
- Blog theme It's important to establish yourself as a professional working artist if you want to use your blog as a vehicle to sell your art. Blog theme involves the layout and color of the page, quality of the artwork images displayed and verbiage used for blog postings. Select your blog template carefully and make a habit to review your blog from the perspective of a potential client. Is the page visually appealing? Do the images of your artwork provide a link to an extra large version to see detail? Does your content have a consistent theme? Here's a good example of a working blog by mix engineer, Ken Lewis: http://protoolsmixing.com/blog.html The content theme is exceptionally consistent, plus the colors and page layout match his website.
- What to write What's
beautiful about blogs is that there are no rules on what to write, but
if you want to attract and keep an audience, you might consider some of
these suggestions.
- Keep your posts creative and interesting. Move and inspire your readers by being completely honest about your creative process.
- Use keywords in your blog title and post. Using the example mentioned earlier - if your post is about a Golden Gate Bridge painting, be sure to use that exact phrase in the title and body of your blog. Think about what people might type into search engines to find your content and then use those keywords in your blog. This technique will help increase the ranking of your web page on search engines.
- Post daily, or at least twice a week. If you publish blog entries frequently, you will see more return visitors, subscriptions to your blog and comments from site visitors.
- Proofread and preview your blog entries before posting. Some blog HTML editors have a way of creating weird symbols out of certain characters and a quick spell-check never hurts. (Note: be sure to create your blog entries using Word or some other text editor. Many blogging tools tend to "time out" after a certain amount of time and you could potentially lose hours of work.)
- Publish your blog Finally! Your blog looks great and has unique content. Now, depending on the blogging tool that you selected, follow the steps to publish it to the World Wide Web. Test the live URL that now houses your blog. If all of your graphics appear correctly and the copy is flawless, then you want to make sure that you promote your blog on your personal website, in your email signature and by word of mouth. Using the tools you already have to spread the word while testing your dedication to frequent posting is the best way to get started. Part 2 of will unveil tons of ways to promote your blog online.
Kristin Royce is a search engine optimization and online marketing
professional contributing online marketing and promotional content for
artists to The Artrepreneur E-Zine and newsletter.
The Artrepreneur offers articles helping artists focus on proven techniques to accomplish any goal. Read More: http://www.theartrepreneur.com
Copyright © 2005 Arctic Mouse, Inc. All rights reserved.
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