Web logging first appeared on the net in the mid-1990s. The term "web
log" was initially coined refer to a server's log file and then expanded
to include the meaning of online personal journaling. Later on, to
avoid confusion, the word "blog" was adopted to refer to personal
journaling. Today a blog is defined as an online publication where an
author puts his or her personal thoughts and opinions from the most
intimate to corporate ideas, concerns or events, in chronological order
on the net.
Although, there are as many kinds of blogs on line as there are people,
most of these will roughly fall into these kind of bloggers: Personal
Bloggers (the original use of blogging), then there are the
organizational and business Bloggers.
Organizational blogs are meant to facilitate communications between its
internal and external audiences. It may also provide information for the
external publics' use.
Business blogs promote products or services for profit. They also
increase awareness about the company, as well as establish itself as an
authority with customers, vendors, through publications that demonstrate
their expertise in the market.
What are the kinds of contents that readers can find in a blog that's
for distribution? The authors' ideas, opinions, expertise in his/her
field of work, resumes, and home recipes, pictures, streaming audio or
video clips, e-books, poetry, works, products, services and
consultations.
Why have blogs become very popular compared to websites or email? Most
websites are infrequently updated, while blogs have instant publishing
tools which permit the author to regularly update & introduce new
content. Although both have great content, websites are usually
impersonal in informing their audience. While blogs allow the readers to
leave their comments and feedback, to hold two-conversations with the
author, who usually does the publishing and can immediately respond to
his/her readers.
The blogs' abilities to reach and immediately react to an expanding mass
of audience have made businesses and marketers use these as a strategic
marketing tool. Additionally blogs are very efficient, cheap to use and
can quickly distribute information.
However, before you decide to jump on the blogging bandwagon, take time
to find out what are your objectives for creating your own blog. Is it a
personal, organizational or business blog? This will help you decide on
what your blog will contain, where you'd place it and what publishing
tools you'll be using.
Copyright 2005 Mal Keenan
For more information on blogging and other aspects of Internet Marketing
and Home Business visit Mal Keenan's newsletter: Home based business
opportunities [http://www.home-business-tips-newsletter.com/]
Find a work at home business you can believe in visit: Work at home Ideas & Opportunities
Posts
0 comments:
Post a Comment