Many top brands are stepping up their involvement in social
media. The advertising opportunities provided by platforms like Twitter
and Facebook are unbeatable! The ability to spread the name of your
company in this way will allow you to gain a much larger client basis
and inform currant customers about new opportunities they have. That is
just one reason to be more aggressive with this new outlet. Through
different initiatives thought of by their new director of marketing,
John Yurcisin, they are reaching more possible customers than ever
before!
The
major aspect of social media that Yurcisin is focusing on is a new
Social Games Group. He hopes that this group will be able to relate to
more different types of people. Social gaming is kind of a new frontier
for the company. This new games group is their first foray into the
world of gaming media and it is growing very quickly! The company is
plastering posters all over the Seattle area about this group and it is
definitely having an effect!
Their main competition with regard to
this social gaming group is a group called Zynga. Zynga is currently
the top social gaming network and has been for quite some time. No other
gaming group has been able to even think about competing with Zynga
until now. They have hired some top game designers in order to reach
their goal of beating this company and acquiring more customers. They
are still in the search for more talent, however, as their goal is to
keep expanding and diversifying this group.
Besides social gaming,
they are utilizing both Facebook and Twitter in ways that differ from
most companies. The Kindle now allows the reader to share notes or
passages with their friends and followers. This seems like an amazing
idea, both for Amazon and for Kindle owners, but there is one drawback.
It only works to automatically share all of your passages with all of
your contacts. This bug will hopefully be worked out soon because this
feature would be a great advantage for the company.
The companies
specialty is cross-selling. This is also where they make the most money.
Cross-selling is when a prospective customer is looking at an item and
at the bottom of the screen, there is a list of things that other
customers bought who also looked at that item. Facebook allows them to
do this through their website rather than their own website. They
continue to take full advantage of the social media outlets that are
provided to businesses. This gives them a major advantage in today's
competitive market.
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