A trend that has been growing on the web is the use of blogs. These may
be quite useful in your home business since e-mail applications
including newsletters have been hard hit in recent year due to UCE
(unsolicited commercial e-mail) or spam. Blogs are a content delivery
method which might eventually replace commercial e-mail to a certain
degree. As a matter of fact, a blogs may contain any content that you
want. By using them to help promote your home business you are accessing
an entirely new audience. Getting a blog going is not really that hard.
Blogger(owned by google) might just be the best way. Tblog is also a
free service, and paid ones include salon dot com and the blogging
network. Tripod offers a free blog builder and hosting service as well.
It was one of the first such free services, yet may be inferior to some
services in certain respects. You can also use software applications if
you want to to create a more personalized blog for your home business.
One of the big advantages of using a blog is that they tend to get good
search engine posititioning due to interlinking and their inherent
content. Search Engines know that most blogs are updated on a regular
basis. Blogs have brought in a whole new texture to the media relations
world because bloggers are often seen as opinion leaders and such. Topic
specific blogs have become a kind of "speaker's corner" for the
internet due to their relevency. Area specific blogs can also be a
useful resource. You might want to set up a city based blog. Or a blog
that covers certain topics or news effecting a certain state or other
geographical location. Blogs can also be a source of news for subjects
not covered by the mainstream media. You could use blogs to either
promote your home business directly or use the traffic to promote an
affiliate program like Google AdWords to set up another stream of
income.
Once you have your blog up and running, there are a number of superb
resources that you can use to promote it. Blog-city is a blog search
engine and directory, blogsearchengine.com, blogwise (paid) and bloghop
dot com(paid). Using blogs effectively can certainly improve the
internet marketing results for your home business! For additional home
business tips go to Home Business Match.com [http://www.home-business
match.com/resources.html] and look at the free reprint original home
business article archive there.
Ryan Joseph is writer of home business and other topics. More info at http://www.home-business match.com
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